Beyond the Specialist: Why Being a Generalist is Your Greatest Advantage by Tristan Schäfer x Canon | 25 Apr

Everyone tells you to "niche down" if you want to succeed. They say you must pick one focus: like food, weddings, or fashion - and stick to it. But what if that’s actually bad advice?

In today's busy digital world, the creators who win are the ones who can do it all. Being a "generalist" isn't a weakness; it is actually a superpower that makes you more valuable to brands and more protected in your career.

Join Tristan Schäfer, Canon Hybrid Ambassador, as he shares why avoiding a niche was his key to success. Tristan has built a successful career by moving between high-end food content, fast-paced event coverage, and influencer campaigns. In this talk, he will show you how to use your wide range of interests to stand out from the crowd.

What you will learn:

• The Quick Switch: How to change your mindset and camera settings when moving from one genre to another.    
• Futureproofing Your Career: Why having a "multi-niche" portfolio means you’ll always have work, even when one industry slows down.
  
• The Hybrid Workflow: How to use the Canon ecosystem to shoot professional photos and videos at the same time.
  

Stop trying to fit into a box. Come learn how being a "Jack of all trades" can actually help you build a bigger, better creative business.

Date: 25 April 2026
Time: 10:00 - 13:00
Location: Outdoorphoto Pretoria